Interesting Questions About Email Marketing Strategies For Small Business

Sharon asks…

Are people more receptive to Online Marketing?

In the current economic climate I m looking at starting some online Marketing, are people much more receptive to it now than 5 years ago?

Richard answers:


Case in point: Facebook. While people mainly use it for personal use, it’s widely used to promote small and large businesses alike.

Email marketing, pay per click advertising and even article writing & distribution play huge rolls in a businesses marketing strategy and all are online.

Daniel asks…

I need that they help me in this case for marketing assignment. Help?

The owner of a firm that manufacture heavy equipment there is determined expansion the efforts of sale a base regional to national one. However, this does not know if decides to continue utilizing the presents one politics promotion of the firm. Which i s to utilize personal sale exclusively. As a manager of marketing, it to order to the president to include national announcements in the mixture promotion? Than other strategies it suggest?
this is for a Adversity and promotion class i am taking in a college in puerto rico, hope this helps and thank you500彩票幸运快三怎么看走势 for you500彩票幸运快三怎么看走势r answer.

Richard answers:

Not knowing where you500彩票幸运快三怎么看走势 are, makes this difficult to answer, but I’ll give it a shot.

Since you500彩票幸运快三怎么看走势 are trying to go from a Regional to a National marketing effort, I’d recommend the following:

1. Press Releases to Newspapers, TV, Magazine and Radio in the new areas you500彩票幸运快三怎么看走势r company is entering. (Most will never be printed, but it’s worth the small cost.)

2. Identify the largest users of Heavy 500彩票幸运快三怎么看走势 in you500彩票幸运快三怎么看走势r major areas in the National Market, target the decision makers of these firms, using mail, and telephone calls.

3. As the two above methods get you500彩票幸运快三怎么看走势 leads, add 1 or 2 national sales representatives to you500彩票幸运快三怎么看走势r staff, have them make the personal contacts necessary, either in person, phone, email, whatever is needed. Add staffing as business expands.

4. Expand to contacting the smaller users of Heavy 500彩票幸运快三怎么看走势 in you500彩票幸运快三怎么看走势r chosen market areas.

Heavy 500彩票幸运快三怎么看走势 is a big $$$ Item. So personal sales, is almost required.

Good luck in you500彩票幸运快三怎么看走势r expansion efforts.

Carol asks…

How can I earn money if I am a kid by investing in something like the stock market?

Richard answers:

You can open an account but you500彩票幸运快三怎么看走势 may need to have the account in the name of a custodian – you500彩票幸运快三怎么看走势r parent or their broker. That said, it amounts to the same as going to the race track and telling you500彩票幸运快三怎么看走势r dad which horse to bet on. You get the authority, but the idea is that at least you500彩票幸运快三怎么看走势 go to someone more seasoned for advice. And if you500彩票幸运快三怎么看走势r parents or another family member have a really good broker, they’re often happy to talk with you500彩票幸运快三怎么看走势 and help you500彩票幸运快三怎么看走势, since you500彩票幸运快三怎么看走势’re a prospective future customer.

I lucked out – my Dad has done business with a broker from one of the larger investment houses for more than 20 years, so after college I sat with him for an hour and opened an account and got advice. My broker is now a principal with the investment house – one of the owners. And if I email a question, he still calls me back that day and asks what he can do to help me.

At you500彩票幸运快三怎么看走势r age, there are good tax reasons not to just open up an account and start trading. For one, if you500彩票幸运快三怎么看走势r state allows it, you500彩票幸运快三怎么看走势r parents can put money into one of several education savings and retirement savings accounts, and deduct these amounts from their taxes. So long as you500彩票幸运快三怎么看走势r income is declared on you500彩票幸运快三怎么看走势r parents’ taxes, I don’t believe the tax code distinguishes between you500彩票幸运快三怎么看走势r income and theirs.

Also, you500彩票幸运快三怎么看走势r parents can make a one-time “gift” to you500彩票幸运快三怎么看走势 and write that off their taxes. The idea is, if they save money on their taxes, they can give the savings to you500彩票幸运快三怎么看走势 and help you500彩票幸运快三怎么看走势 open the account.

As far as where to first put you500彩票幸运快三怎么看走势r money, you500彩票幸运快三怎么看走势 need to make out a plan of when you500彩票幸运快三怎么看走势 need the funds and how much you500彩票幸运快三怎么看走势 think you500彩票幸运快三怎么看走势’ll need. Recognize that if you500彩票幸运快三怎么看走势 invest in the short-run as a day-trader, you500彩票幸运快三怎么看走势 need to effectively put in only what you500彩票幸运快三怎么看走势’re willing to lose and not be surprised if you500彩票幸运快三怎么看走势 lose all of it. Day-trading is very high-risk and very competitive.

A more sound strategy is long-term investment. Put funds where you500彩票幸运快三怎么看走势 think there will be growth.

You, as the early member of the second-largest consumer demographic, get to see first-hand what products are going to emerge. I wish I had bought Apple stock (APPL) back when iPods first came out. But I wasn’t into that scene – I was in grad school and had my nose in academic journals all day.

Same thing with oil prices. I should have put into Exxon (XOM) and BP-Amoco (BP) when I saw prices rising in a consistent trend. I would’ve made a small fortune.

Where you500彩票幸运快三怎么看走势 see successful business brewing, follow up by looking at the underlying elements. On sites such as Yahoo!Finance and several financial news services, you500彩票幸运快三怎么看走势 can look at both stock performance (what was the price over the past few months) and company performance (did they make money last year? Was it real profit? How much debt do they have? How much are they making for every dollar they spend?).

Finally, don’t be emotional. Over the long-run, expect you500彩票幸运快三怎么看走势r investments to drop precipitously and rise astronomically. Don’t be tempted to sell low – even when you500彩票幸运快三怎么看走势r shares are dropping – unless the company is going bankrupt or being delisted. I bought shares of a very new company two years ago at $1.99. I thought it was a bargain – they had traded recently at $4.28. There was a reason for the dive – it kept going, dropping to $0.48 and there was a threat of delisting from the exchange. I held onto the shares, and they’ve rebounded to $1.72. Still a loss at this point, but they’re the ones developing fuel cells for one of the American auto manufacturers – and I’m optimistic they can pull it off.

Good luck in you500彩票幸运快三怎么看走势r investing. A final word of advice – as you500彩票幸运快三怎么看走势 grow older and earn more income, balance what you500彩票幸运快三怎么看走势 put into risk (stocks, bonds and instruments) with what you500彩票幸运快三怎么看走势 put into certainty (CDs, money markets, hold-to-term Treasury debt). Don’t invest more than you500彩票幸运快三怎么看走势 can afford to lose, and don’t save more than you500彩票幸运快三怎么看走势 can afford to earn on.

Donna asks…

I want to start a 500彩票幸运快三怎么看走势 based business. I need suggestions.?

I want to charge a small fee for scheduling services for small local businesses. I am in a resort area. I can charge fee for selling gift basket deliveries to cabins or other stuff like dinners, massages, etc. I need ligitamate & legal service ideas. Can anyone help. I’m a single mom wanting to support my kids. I don’t want to get rich quick or be overrun with junk mail!

Richard answers:

You already have a business idea or two, the rest remains in getting people to know about it.
Design, or get someone to design business you500彩票幸运快三怎么看走势r card which you500彩票幸运快三怎么看走势 will hand out to people you500彩票幸运快三怎么看走势 know and don’t know (yet).

Figure out the marketing plan: who, what where and how of the
business. This will help determine the best place to spread the word.

A free website (geocities, etc.) would be nice too, so people could see pictures of you500彩票幸运快三怎么看走势r product. Gift baskets are a very visual item that customers will need to first see, or have a close-enough idea of what they’re getting. People could check out a website 24/7 and get you500彩票幸运快三怎么看走势r contact info, as well as send it to their friends, while you500彩票幸运快三怎么看走势 are handing out you500彩票幸运快三怎么看走势r card. (which reminds me, put the website info on you500彩票幸运快三怎么看走势r card by you500彩票幸运快三怎么看走势r email and phone number).

Whether you500彩票幸运快三怎么看走势 offer clerical services to resort customers, cook them dinner, or sell them massages, the above strategy should be a pretty good place to start. Best of Luck.

Thomas asks…

How to advertise my small business.?

I have a small BIONICOS (sells mixture of fruits, shakes,tortas, etc) business restaurant. I remodel it, but I want ideas as to how to increase traffic to increase sales once I reopen it again. Please provide other ideas besides : coupons, Facebook/twitter, email list, grand opening event, website, I already have those. thanks in advance

Richard answers:


STEP 1- Introduce you500彩票幸运快三怎么看走势r business. The most efficient and cost effective way is send you500彩票幸运快三怎么看走势r promotion or introduction out directly to you500彩票幸运快三怎么看走势r prospective customers mail box, send it as a slide in you500彩票幸运快三怎么看走势r local news paper (within reasonable radius length), or just write an edited story about you500彩票幸运快三怎么看走势r business in you500彩票幸运快三怎么看走势r local news paper(NO TV. NO RADIO) however the writing language shouldn’t appear to be like an advertisement more than introducing you500彩票幸运快三怎么看走势r business/products; it has to be editorial language.
STEP 2-collecting feedbacks and CUSTOMERS CONTACT DETAILS. Please use the templates for feedback & use the survey form (never ask customer for their contact details directly, it has to be in proper form or language).
STEP 3- collecting information on what is working best. Please refer to the customer survey form.
STEP 4- Managing the contacts data base. Create a contact form or template to save all you500彩票幸运快三怎么看走势r customers contact detail, and KEEP THE SURVEY FORMS AS REFERAL.
STEP 5- Growing you500彩票幸运快三怎么看走势r contacts data base. It doesn’t matter if you500彩票幸运快三怎么看走势r business already established or not, YOU HAVE TO KEEP THE SURVEY RUNING AT ALL TIMES TO COLLECT MORE CUSTOMERS DATA.
STEP 6- Feedback reaction. Of course the survey will show what & what is not good about you500彩票幸运快三怎么看走势r products/service. So if you500彩票幸运快三怎么看走势 have some customers are not happy with such item/service, then here is the catch, you500彩票幸运快三怎么看走势 have the customer contact details and you500彩票幸运快三怎么看走势 have they survey. So in this case, just contact you500彩票幸运快三怎么看走势r client & tell him, yes we knew what was wrong, we have improved our service/item, please comeback & give you500彩票幸运快三怎么看走势r feedback.
STEP 7- How to bring back the customers & keep them coming back. USE KEY TIME. Ok, now we have the customers contact details including their birthday-date & month (never ask for which year), so easy & simple, just send letter out to you500彩票幸运快三怎么看走势r customer addressing him/her, saying that A- (it is you500彩票幸运快三怎么看走势r birthday, we would like to greet you500彩票幸运快三怎么看走势 our way [Bottle of wine or cake or.....or just don’t say how you500彩票幸运快三怎么看走势 going to greet him]). B-(it is such day/season/occasion, we would like to greet/celebrate with you500彩票幸运快三怎么看走势, our way [put you500彩票幸运快三怎么看走势r offer or don’t]). The maximum result of all marketing on all times at every where comes from an addressed letter from the seller to the buyer with the buyer name on it.
STEP 8- For you500彩票幸运快三怎么看走势 convenient, i have put all the required data from the customers in 1 form, however you500彩票幸运快三怎么看走势 still can divide it the way suits you500彩票幸运快三怎么看走势, but please consider the environment before proceeding with more prints and more forms.
STEP 9- NOW, you500彩票幸运快三怎么看走势 have all this information & forms in you500彩票幸运快三怎么看走势r hand, you500彩票幸运快三怎么看走势 should be able to control you500彩票幸运快三怎么看走势r market the way you500彩票幸运快三怎么看走势 like.
To thank you500彩票幸运快三怎么看走势 for being one of our valued customers and for you500彩票幸运快三怎么看走势r comments, you500彩票幸运快三怎么看走势 could win dinner for two at XXXX Restaurant, worth $999999 drawn monthly/weekly. We will also be pleased to include you500彩票幸运快三怎么看走势r name on our special VIP customers list to inform you500彩票幸运快三怎么看走势 of any special events at XXXX RESTAURANT & we want you500彩票幸运快三怎么看走势 to celebrate you500彩票幸运快三怎么看走势r birthday our way.
(Please print)
First Name: ____________________________ Surname: ___________________________
500彩票幸运快三怎么看走势 address or email address:___________________________________________
Phone: ___________________________ Mobile: ___________________________________
Your date of birth: Day _____________________ Month: _____________________
Help us make you500彩票幸运快三怎么看走势r experience at XXXX RESTAURANT’s even more enjoyable. Your comments are the best way for us to keep improving our service to you500彩票幸运快三怎么看走势.
How often do you500彩票幸运快三怎么看走势 dine here? _______________________________________________
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What did you500彩票幸运快三怎么看走势 like the best? ______________
What did you500彩票幸运快三怎么看走势 like the least?—————-
How did you500彩票幸运快三怎么看走势 hear about us——————–
If you500彩票幸运快三怎么看走势 still have any kind of trouble in managing you500彩票幸运快三怎么看走势r food business , please let me know. I will sort out all you500彩票幸运快三怎么看走势r issues without any charges.
Please note all the above data were taken from MARKETINGEND 2012 REPORT MARKETINGEND TRADE MARK under the licence of all thus are copy right and they are not for redistribution UNLESS written notice from

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