Interesting Questions About Email Marketing 500彩票幸运快三怎么看走势

Laura asks…

What are some of the main laws when capturing emails for future marketing purposes?

We’re starting to collect prospect and customer email addresses so we may run email marketing campaigns soon.

Richard answers:

U.S. Can-Spam regulations (look it up) essentially says it’s not legal to market to an email address you500彩票幸运快三怎么看走势 don’t have a prior relationship with. In the internet marketing field they commonly recruit people to join their mail list with a “squeeze page” expressly designed to get that volunteered email address often offering some sort of incentive like an eBook or webinar. Those with plenty of material to promote have no problem spending $5 in ad cost to get a consumer to sign up to their list, confident they can earn it back within some months. It’s pretty common to use an email management service to maintain a clean email list, they insist that you500彩票幸运快三怎么看走势 get people to sign up to you500彩票幸运快三怎么看走势r list through the management company provided form, many don’t allow email lists to be imported. These services, like are often used for automated mail sequences, others like Constant Contact (I believe) are not so geared for automated message sequences. These services avoid getting on emailer blacklists by maintaining a good relationship with ISP postmasters and using multiple IP addresses, they often provide better deliver-ability rates than you500彩票幸运快三怎么看走势r own email account may.


Joseph asks…

What are the best ways to advertise online, besides the normal search engines, Google, Yahoo, etc.?

I am starting a new business and want to know you500彩票幸运快三怎么看走势r opinion on what works. I see a lot of different companies offering the best service and I want to know which are the best.

Also, do things like email marketing, newspapers, banners, etc work?

My business will be an online investment company. Thanks!!

Richard answers:

Email marketing and posting advertisements on classifieds is one of the most effectiveness way to get people interested about you500彩票幸运快三怎么看走势r business.

Carol asks…

What is the best service/program to send email newsletters to established list of 1400 people?

We used a free version with our previous web host, but have moved to go daddy and their Express Email Marketing program was a total disaster for us. We need one that is relatively inexpensive and easy to maintain and use for a non-technical person.

Richard answers:

One that I’ve used it mail chimp. I think it might be I think you500彩票幸运快三怎么看走势 pay about a cent an email. They have a good html email set up section. If the website isn’t right just search for mailchimp. Make sure you500彩票幸运快三怎么看走势 don’t spam, they’ll kick you500彩票幸运快三怎么看走势 out pretty quick.

Sharon asks…

Is it illegal to call companies requesting information under false pretense?

I’m being advised by my manager to call companies to acquire names and email addresses of management staff for future marketing services. We are being made to call from a blocked number, and act as though we are or were recently customers at these places. Is there anything illegal about this practice?
I’m feeling like it is unethical, but wanted to find out if there were legal implications to this, as well.

Richard answers:

Its lying….and i agree its unethical…..”thou shalt not bear false witness against thy neighbor” exodus 20:16….so, my suggestion is to talk to you500彩票幸运快三怎么看走势r manager and say that you500彩票幸运快三怎么看走势 can’t do this b/c it is wrong

Ruth asks…

Is this too expensive for email marketing software?

My boss spends over lb300 a month on a subscription to an email marketing software that allows him to send a newsletter out to thousands of contacts at a time. I told this to someone who works in this kind of thing and he said that you500彩票幸运快三怎么看走势 can get the same thing for about lb15 a month. I told my boss about this and he ignored my advice and when I mentioned it to somebody else in the office they said that he probably uses that software because the guy who runs it is his “friend”.
Is my boss an idiot or what?

Richard answers:

Your boss isn’t necessarily an “idiot”. There can be any number of motivations for choosing a particular vendor. Each business needs to evaluate their own particular needs and then select the vendor that best suits those needs. Pricing plans range from flat rate monthly plans to graduated plans where the price goes up the larger you500彩票幸运快三怎么看走势r list gets.

One of the more critical elements to consider is the deliverability of the email marketing service chosen. No matter what you500彩票幸运快三怎么看走势 are paying, if you500彩票幸运快三怎么看走势r email marketing message doesn’t get through, pricing is the least of you500彩票幸运快三怎么看走势r worries.

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