Interesting Questions About Email Marketing Best Practices

Carol asks…

Is there any group that discusses SEM search engine marketing ?

I”m looking to join a group that will help me market my products the best way ?

Richard answers:

The SEOchat site seems like a great match for you500彩票幸运快三怎么看走势r question’s “title,” but after reading the whole question, I suspect you500彩票幸运快三怎么看走势’ve just used “SEM search engine marketing” as a buzzword, and you500彩票幸运快三怎么看走势 want help learning or improving all aspects of online marketing.

There are many online discussion groups, forums, and email discussion lists about marketing. Not surprisingly, the most common topic of discussion is “search marketing,” which is really two separate-but-tightly-related activities, “paid search” (ppc, adwords) and “search engine optimization” (seo).

Two groups that I actively read each day are:


These are both lists primarily for experienced marketers and business owners.

I also participate actively in another community of “affiliate marketers,” at:


Always spend a LOT of time reading any discussion forum or email list before you500彩票幸运快三怎么看走势 post; make sure you500彩票幸运快三怎么看走势 understand the rules and the community’s common practices.

Linda asks…

How would you500彩票幸运快三怎么看走势 promote a neighborhood business?

I’m trying to create a personal business and I have business cards and have made flyers for my business. It is pet sitting and many other things. Someone else beat me to the pet sitting, but I still want to practice my other businesses. I have made prices and have references, but nobody is calling. I haven’t put up the flyers yet, because I don’t know where to put them! I also have a babysitting business too. What kind of other promoting should I do, and any other ideas for different businesses?
I don’t want to do any online surveys.

Richard answers:

Hey Lauryn, for starters, you500彩票幸运快三怎么看走势 can send out a “Grand Opening” email to all you500彩票幸运快三怎么看走势r contacts so they’re aware of you500彩票幸运快三怎么看走势r business and start getting you500彩票幸运快三怎么看走势r flyers and any other marketing materials distributed throughout you500彩票幸运快三怎么看走势r local community. Below is a list of places to get you500彩票幸运快三怎么看走势 started. The key is to be consistent in getting as much information out there as you500彩票幸运快三怎么看走势 can so make sure you500彩票幸运快三怎么看走势 have you500彩票幸运快三怎么看走势r marketing materials with you500彩票幸运快三怎么看走势 whereever you500彩票幸运快三怎么看走势 go leaving a “paper trail” behind. Once you500彩票幸运快三怎么看走势 start building up a clientele, you500彩票幸运快三怎么看走势’ll be able to work on referrals as well.

You’ll eventually want to expand on this but you500彩票幸运快三怎么看走势 first want to start with the basics. HTH

George asks…

Is there a practice management software system available for med spas?

I am an office manager for a small med spa and looking for practice management software similar to medical practice software. Any information that can point me in the right direction would be great help.

Richard answers:

I work with a small med spa office that uses PatientNOW Medical Spa Studio, since adopting this software and the features it offers, they have experienced increased productivity and revenue.

After the initial set up, the scheduling tool books the appropriate staff and resources that are required for the appointment for you500彩票幸运快三怎么看走势 and sends out automated reminders through text and email. The reduction in time spent doing this has really allowed the office to focus on other important tasks.

The med spa documentation management allows each patient file to be free of human error from lost of misfiled documents, which is a more common occurrence with manual office filing. Initial set up of necessary documentation and forms with this software is made simple and quick with the templates that are provided.

The marketing resources provided by the software allow a great tool for re-targeting all previous patients and interested leads through contacts created within the system. Custom messaging to promote med spa packages, gift cards, and loyalty points that relate to specific services or procedures that the patient has previously received or expressed future interest allows the patient to be notified of upcoming marketing promotions.

The number of procedures being performed per month has increased, as has the volume of patients returning and/or making appointments for new services, which has allowed tremendous growth in revenue for their business. Additionally, office productivity has increased because of the tasks that PatientNOW takes care of, leaving you500彩票幸运快三怎么看走势r staff to focus on more important activities, like the patient.

Ken asks…

What computer courses should I take to make myself more marketable?

Im 29 and embarrassed to say that I know next to nothing about computers. I know WORD but just what I needed to write essays as a university student. Now Im finished but I feel at a huge disadvantage because Ive got a liberal arts degree and its very hard to get a job. I have a lot of qualities and life experiences that I believe have made me a well rounded and educated person. I speak 3 languages fluently; I have lived in various countries. But as you500彩票幸运快三怎么看走势 recent college graduates know, having specific jobs skills or experience in a field are the most valuable assets. the job market isnt for those who have a broad education. Im in a post bachelor diploma now to get a teaching certificate, but I would also like to have more options, maybe work for a company in an office job. I have a bachelors degree in Linguistics. I GREATLY appreciate you500彩票幸运快三怎么看走势r advice; Im pretty frustrated and a little depressed. Thanks!

Richard answers:

Your best bet is to *first* sit down with a general overview from a good tech book series such as the “missing manual” or “visual quickstart guide” — e.g. “Mac OS X: The Missing Manual”, by David Pogue … These two particular series are designed to be read alone, sitting next to a computer, and will teach you500彩票幸运快三怎么看走势 nearly everything you500彩票幸运快三怎么看走势 need to know. Books published by O’Reilly or Peachpit are you500彩票幸运快三怎么看走势r best bet. After a general overview to the operating system of you500彩票幸运快三怎么看走势r choice, you500彩票幸运快三怎么看走势 should learn Word, Excel, and Powerpoint … Word and powerpoint you500彩票幸运快三怎么看走势 can learn from practice and exploring (they’re easier than they look): make up bogus documents and format them to you500彩票幸运快三怎么看走势r hearts content… Play with the styles and templates … Peruse a guide in the library. Excel you500彩票幸运快三怎么看走势 really need to learn from a book/workshop. Knowing Microsoft Access will make you500彩票幸运快三怎么看走势 extremely marketable to many small businesses. Many townships have community education programs which teach all of this.

You should spend about a month learning the OS, the bundled applications (email, address book, calendar, web browser, and so on), and what all of the settings do, and then the office suite should take you500彩票幸运快三怎么看走势 4 to 6 months to get pretty competent (the bulk of the time being on Access and Excel).

The icing on the cake for a business is experience in scripting and programming languages. You should learn HTML and Visual Basic (both of which would take you500彩票幸运快三怎么看走势 a couple months), and especially Java (which would take you500彩票幸运快三怎么看走势 a year if you500彩票幸运快三怎么看走势 took a semester-long class, which is taught at every community college in the country).

Lisa asks…

What are some of the computer skills middle aged employee’s need to learn the most to keep up with technology?

I want to create a class to offer middle aged men and women that would beef up their computer literacy skills so that they will still be able to market themselves should they find themselves unemployed. I am curious as to what you500彩票幸运快三怎么看走势 think those basic skills are and how important each skill would be to someone who might find themselves on the wrong side of the digital divide with technology should they loose their job?

Richard answers:

They should know how to use Microsoft Office and operating systems like Windows XP since it is used in many 500彩票幸运快三怎么看走势s, schools, offices, and etc…there are many good free tutorials for that:

Windows XP and Vista and MS Office:

Top-Windows-Tutorials is great website for learning about Windows XP and Vista, how to protect you500彩票幸运快三怎么看走势r computer with antivirus and firewall, backing up you500彩票幸运快三怎么看走势r files and data, etc.


Various tutorials for MS Office:

Teach-ICT is a great educational website for learning about computers:

They probably should know how to use email, MS Outlook, and etc…YouTube would have many computer tutorials:


If they want some hands on experience and practice using Microsoft Word, Excel and Powerpoint then they can get the Kingsoft Office 2007 Free Personal suite version.

-Compatible with Microsoft Word, Excel, and Powerpoint
-Kingsoft Office 2007 menu interface is SIMILAR to the one for MS Office 2003

The installation file is stored in a zip file so you500彩票幸运快三怎么看走势 will need a program like Winzip or ExtractNow ( which you500彩票幸运快三怎么看走势 can get from or ) to unzip the file and extract the installation program for the Kingsoft Office 2007 Free Personal Edition.


Here is a website that gives more information about the Kingsoft Office 2007 free version:

Good luck and I hope this helps!

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